INFO
The SLX+ product launch by Arlon included regional micro sites, email drip campaign, social media campaign, marketing kits, sales collateral, video + photography production, and branding.
Role: Developed concept, art direction + visual design for the launch. Provided shot list, briefs, and art direction for videographer and photographer. Developed design systems for web and email to align all regions globally. Designed style guide, social media templates, and video demo templates for seamless launches abroad.
Micro Site
Prototype + Design
Photography with an RGB overlay that was prompted and influenced by the speed of scrolling
For the new product launch a micro site was needed for lead generation specific to end users and for setting up virtual demos.
For this project I created the design system and prototype and collaborated with contracted developers to design multiple micro sites for global use. I created the photo and video assets needed for the site.
Prototype and web style guide provided to web developers
Social Media Campaign
Design, animation, and templates.
I created social media campaign templates that could be edited by social media managers in multiple countries so they could have flexibility in their unique promotions. I added subtle animations that would add to the dynamic atheistic of the launch.
Designed subtle background animations for social posts
Email Campaign
Design system, Drip + Paid Email Series
Motion
Clips for Email + Micro Site
Once raw footage was received from the videographer, I utilized clips to add transition and animations to be used on the microsite and in the email campaign.
Typographic
Explorations for Branding
Photography
Editing in Lightroom + Photoshop
Due to the pandemic we could not fly to be onsite for the photo/video shoots. I provided direction and shot list to the company that was also handling our video. I was responsible for editing photos in Lightroom as well as adding affects to match the launch theme.
Vehicle Wrap
Art Direction Process with Skepple
Click through to see the transformation from concept to final design
Final design
Initial sneak peak received
Second comp received from wrap artist using supplied textures and art direction
After several rounds, this was the final approved design for the photo and video shoot
Zoom Video Intro
Editing + Animation
Due to the pandemic, the launch was virtual via Zoom.
I created an intro video to kick off the meeting and that could easily be edited for future virtual demos